We better get used to it. As from now, the Chinese market will be just as important as the European or American one and thus Western actors, well recognizable for Chinese women (a huge money market) will be hired to play in ads. Mobile ads that is because Chinese people watch more than ever on their telephone screens. And thus you will start seeing ads not filmed in a horizontal, but rather in a vertical screen.
Such is also the case with this new ad for ‘Centrum’ vitamins in which an unknown Chinese woman is being flattered by British actor Tom Hiddleston, best known in the US for playing Loki in The Avengers movies.
Although some commenters in Britain call the whole thing creepy as it is filmed from the viewpoint of another woman’s eyes, in China it is proving to be a big hit.