A Siberian beach is extremely popular with Instagram models and so-called “influencers”. Because of the bright blue water it is as if the models are posing in an exotic spot, but nothing could be further from the truth.
The lake acquires its idyllic color through a thermal plant that pumps chemicals and coal gas into the lake. “Not life-threatening,” they claim, but anything but healthy. The water can provoke allergic reactions and the muddy surface makes it difficult to wade through the water.
Warning signs were planted advising residents not to go into the toxic water, but the influencers don’t care.